What is destinationready.ai

destinationready.ai is a free pilot member community for professionals working in destination marketing and management organisations (DMOs), national tourism organisations (NTOs), convention bureaus, and business events teams.
The community provides practical resources to help destination organisations adopt artificial intelligence responsibly, ethically, and with a clear strategy. It is not a software product. It is a peer knowledge and resource community built by and for destination professionals.
destinationready.ai is operated by Nordic Hospitality Oy, a Finnish limited company (Business ID 3139669-3), founded by Y.T. Anderson, President and CEO of Visit Northern Finland, board member of Destinations International and CityDNA, and doctoral researcher at the University of Gloucestershire studying AI adoption in destination organisations.
For questions, contact yt@globaldmoservices.com

Updated on: 06/07/2026