Does dmoready.ai involve research? What happens to my data?

destinationready.ai is also part of a doctoral research project at the University of Gloucestershire, examining how destination marketing and management organisations adopt and govern artificial intelligence. The researcher is Y.T. Anderson, supervised by Professor Bob Ryan.
Participation in the community may contribute to this research. Any data used in academic outputs will be fully anonymised. No organisation or individual will be identifiable in any published research.
Participation in the pilot does not constitute consent to research use of your data. Research participation is separate, voluntary, and governed by a formal ethics process in accordance with University of Gloucestershire requirements.
The optional research consent checkbox in the registration form simply indicates willingness to be contacted about voluntary research participation. Ticking or leaving it blank has no effect on your community access.
destinationready.ai processes all member data in compliance with GDPR. Full details are in the Privacy Policy on the site.
For data protection enquiries, contact yt@nordichospitality.fi

Updated on: 06/07/2026